Novikov Abu Dhabi. Website and SEO.
A launch website, Google Maps listing, SEO and paid ads for a restaurant, with a No.1 fine dining ranking in Abu Dhabi.
- ResultNo.1fine dining ranking, Abu Dhabi
- ClientNovikov Abu Dhabi
- SectorHospitality
Who they are
Novikov Abu Dhabi opened at The Galleria Al Maryah Island. It needed a website and Google presence that brought in reservations from the first day.
We set up Novikov Abu Dhabi’s website and Google Maps listing and supported its launch video. Since the launch we have run its SEO, the Maps listing, review replies and paid ads.
The problem
A new restaurant in a new city has to earn trust quickly. The website and Google Maps listing had to look right, take reservations and stay accurate, and getting the listing’s address approved turned out to be difficult.
The goal
Set up the website and Google Maps, support the launch, then run the growth work: SEO, the Maps listing, review replies and paid ads on Google and Meta.
Objectives
| Launch a website that takes bookings |
| Create and verify the Google Maps listing with the correct address and location |
| Introduce the venue with a launch video |
| Grow bookings through SEO and paid ads |
| Keep the site and its content up to date |
| Manage the Maps listing, track results and reply to reviews |
How we did it
The website and bookings
We launched a fast, clear website that matches the brand and takes reservations.
Google Maps setup (and getting the address right)
Google would not accept the address at first. We worked with Google support until the listing met every requirement, so guests find the right location.
A launch video for Abu Dhabi
We supported the shoot for a launch video that introduced the venue to the city.
After launch: SEO, Maps, reviews and ads
We took over SEO and the Maps listing, reply to reviews and run paid ads on Google and Meta.
Ongoing website upkeep
We keep menus, events, offers and key pages current, so the site matches what guests find at the restaurant.
The work
What changed
No.1fine dining ranking, Abu Dhabi
A website that takes bookings, a verified Maps listing, and SEO and paid ads running since launch.
“Carril Agency truly is the best. They make our lives so much easier by handling everything. Having them as a partner gives us peace of mind because we know our digital presence is in good hands.”
AlyonaMarketing Director, Novikov Abu Dhabi
