How we helped Novikov launch in Abu Dhabi, then scaled bookings with SEO, Google Maps, and ads.

Novikov Abu Dhabi needed a launch-ready digital presence that drives bookings, supported by local visibility, SEO, and paid ads from day one.

The Challenge

Launch a premium restaurant in a new market with a website and Google Maps presence that build trust fast, capture reservations, and stay accurate, while solving complex location/address setup requirements.

The Goal

Set up the website and Google Maps, support launch marketing and bookings, then take over ongoing growth across SEO, maps, review responses, and paid ads (Google + Meta).

Objectives

• Launch a booking-ready website
• Create and verify Google Maps presence (address + location accuracy)
• Support launch marketing with a hero video to introduce the venue
• Increase bookings through SEO + paid ads
• Maintain the site and keep content up-to-date
• Manage maps, monitor performance, and respond to reviews

01Launch the website and booking foundations

We set up a launch-ready website that reflects the brand and supports reservations, keeping the experience fast, clear, and premium.

02Google Maps setup (and getting the address right)

The map address was difficult to secure, so we worked directly with Google support until the listing met every requirement, ensuring the location appears correctly for guests.

03Launch creative: video to introduce Novikov to Abu Dhabi

We supported a launch video shoot to introduce the venue and build excitement, helping drive awareness and intent at launch.

04Post-launch growth: SEO, maps, reviews, and paid ads

After launch, we took over SEO and local management, responded to reviews, and ran paid ads on Google and Meta, supporting consistent visibility and bookings.

05Always up-to-date: ongoing website maintenance

We maintained the website to keep menus, events, offers, and key pages accurate, so marketing stays aligned with what guests see on-site.