Consistency at
every touchpoint.
A complete brand system — typography, colour, spacing, tone of voice — that your team can actually use.
A brand without rules becomes a brand without recognition
Every time a team member uses the wrong font, an off-brand colour, or inconsistent spacing, your brand loses a little credibility. Multiply that across every touchpoint and your brand starts to feel amateur — even if the work is good.
We create brand guidelines that are practical, visual, and actually get used. Not an 80-page PDF that collects dust — a living system your team references every day.
What's
included.
Visual identity system
Logo usage, iconography, imagery style, and layout principles — everything visual, codified into one coherent system.
Typography & colour specs
Primary and secondary typefaces, size scales, colour palettes with hex/RGB values, and clear pairing rules.
Tone of voice guidelines
How your brand sounds in writing — from headlines to error messages. With examples your team can reference instantly.
Usage rules & templates
Do-and-don't examples, minimum sizes, clear space rules, plus ready-to-use templates for common touchpoints.
How we
work.
Brand audit
We review every existing touchpoint — website, socials, decks, collateral — to identify inconsistencies and gaps.
System design
Logo rules, colour palettes, type scales, and imagery direction codified into a coherent system.
Tone & voice
How your brand sounds in writing — from headlines to error messages — documented with real examples.
Delivery & training
Designed PDF, Figma components, and a walkthrough session so your team can use it from day one.
"Before the guidelines, every department was doing their own thing. Now everything looks like it comes from the same company — because it finally does."
Ready to give your team a brand they can use with confidence?
Book a Free CallFrequently asked
questions.
What is included in a brand guidelines document?
Everything your team needs to use the brand consistently: logo usage rules, colour palettes, typography scales, imagery direction, tone of voice, and do-and-don't examples. We tailor the depth to your team's needs.
How will our team actually use the guidelines?
We deliver guidelines in a format your team will open — typically a well-designed PDF plus a shared Figma or Notion library. No 80-page documents that collect dust.
What format are the guidelines delivered in?
You receive a designed PDF, editable Figma components, and optionally a Notion or web-based version. We match the format to how your team works.
How long does it take to create brand guidelines?
Most brand guidelines projects take 3–4 weeks. If we are also designing the identity from scratch, add 2–3 weeks for the logo and visual system work upfront.
How much do brand guidelines cost?
Brand guidelines typically range from $3,000–$8,000 depending on the depth and number of touchpoints covered. We scope it to what you actually need — not a bloated deliverable.