What moves, and what does not
Comes across
- Page and blog text, copied across and checked
- Images, uploaded again with their alt text
- Page titles and meta descriptions, copied page by page
- Your URLs, kept where we can and redirected where we cannot
- The structure of your menu and pages
- The look of your site, rebuilt in Webflow
Stays behind
- Wix layouts. They are rebuilt in Webflow, not converted.
- Wix apps, such as Bookings, Members or Events. Each one needs another tool.
- Wix Stores. An online shop is a different job. See the ecommerce service.
- Data kept in Wix, such as form submissions. Export it before the move.
- Anything that depends on Wix's own hosting, once the domain points away.
Protect your search rankings
Wix does not give you a ready list of your pages, so building the list is the first job. Rankings follow addresses, so every address needs a plan.
Redirect map
Build the list of old addresses from your sitemap (yoursite.com/sitemap.xml), a crawl, Search Console and analytics. Wix blog posts usually live under /post/, and Wix pages sit at the top level. For each address, keep the path or add a 301 to the new one. Webflow keeps CMS items under their collection, so blog posts often move from /post/name to /blog/name and need a redirect. Add the redirects in Webflow's site settings before the domain switches. The redirect manager in Wix stops mattering once the domain points to Webflow.
Metadata
There is no export for your SEO titles and descriptions, so copy them from each page's SEO settings in Wix into a sheet. Add the new ones in Webflow's page settings and CMS fields. Keep the same wording unless it needs improving, and check headings, alt text and Open Graph images after the move.
Sitemap
Webflow can generate a sitemap.xml. Turn it on in the SEO settings and check the page list. Submit it in Search Console once the site is live.
Search Console
Verify your domain in Google Search Console before the move, ideally with a DNS record, because that kind of proof survives a change of platform. After launch, submit the new sitemap and check the key pages with the URL Inspection tool. Then watch the Pages report for errors and the Performance report for drops. Every 404 you find gets a redirect.
Content and CMS mapping
| In Wix | In Webflow | Note |
|---|---|---|
| Pages | Static pages | Rebuilt in the Designer as clean sections. |
| Blog posts | A CMS collection | Wix blogs publish an RSS feed, which helps you list every post. |
| Blog categories and tags | Option or reference fields | A Categories collection lets you build category pages. |
| Wix Collections or databases | CMS collections | Each collection becomes one Webflow collection with matching fields. |
| Media library | Assets | Download the originals, then upload them again. |
| Menus | Navbar and footer | Built once as components. |
| Page SEO settings | Page SEO settings | Copied across by hand, page by page. |
Wix does not export a whole site. Content is copied by hand or by a script. Plan time for checking every page.
Forms and integrations
Forms
Wix forms do not move. Rebuild each one with Webflow's forms, set who gets the email, turn on spam protection and test it. Export your old submissions from Wix first and keep them.
Bookings, members and chat
Wix apps are tied to Wix. Choose a replacement for each, such as a scheduling tool you embed. If you have a member area, decide early how it will work in Webflow.
Analytics and tags
Add Google Analytics, Tag Manager and any ad pixels in Webflow's site settings. Check that your conversions are still counted.
Domain
If your domain is registered with Wix, you can keep it there and change its DNS records, or transfer it. Do not let it lapse during the move.
The steps, in order
Audit the old site
List every page, post, image, form and app. Record your best pages and their rankings so you can compare later.
Build the redirect map
One row for every old address: the new address and the status, keep or 301.
Copy the content and SEO fields
Move text, images and metadata into a sheet and check them before building. This is the slowest step on a Wix move.
Plan the CMS
Decide the collections and fields for your blog and any repeated content.
Build in Webflow
Build pages, CMS templates and navigation on a staging address, not on your live domain.
Connect forms and tools
Rebuild forms, add analytics and tags, and replace each Wix app.
Test on staging
Click every link, send every form, check the pages on a phone and run every old URL through the redirect map. Nothing goes live until this passes.
Switch the domain
Point the domain at the new site by changing its DNS records. The new site is already built and tested, so the change takes minutes to take effect. Keep the old site and its backup until you are sure.
Watch the first 30 days
Check Search Console for errors, compare traffic and rankings with the weeks before, and fix any address that returns a 404. Our migration service includes 30 days of ranking and traffic monitoring.
Time and cost
Time3 to 6 weeks
Cost$4,000 to $10,000
The range depends on the number of pages, how complex the platform is and any custom needs. We scope it after an audit. Large sites with thousands of pages can take longer.
More migration guides
- WordPress to WebflowLeave plugins and updates behind. Keep your pages, posts and rankings.
- Squarespace to WebflowMore control over layout and content. Every old link still works.
- WordPress to Custom CodeA fast site in Astro or Next.js, with code you own. Your rankings come with it.
- Figma to WebflowTurn a finished design into a live site your team can edit.
