Meta Ads Manager
Facebook and Instagram paid social campaigns.
How we use it
Meta Ads Manager is where we run paid social for clients targeting consumer and B2B audiences on Facebook and Instagram. We use it for prospecting with interest and lookalike audiences, retargeting website visitors with pixel-based segments, and creative testing across formats. Advantage+ Shopping and Advantage+ Audience have become our defaults for e-commerce clients.
Key features.
- Facebook and Instagram ads in a single interface
- Detailed interest targeting and custom audience uploads
- Lookalike audiences based on existing customer data
- Creative A/B testing across formats and copy variants
- Advantage+ automation for scaling e-commerce campaigns
Related
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in Advertising.
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