Google Ads
Search, display, and YouTube advertising.
How we use it
We manage Google Ads campaigns for clients targeting high-intent search traffic and broader brand awareness. Our focus is on search and Performance Max campaigns: building tightly themed ad groups, managing negative keywords, and using Smart Bidding strategies to optimise toward real business outcomes rather than vanity metrics.
Key features.
- Search, display, shopping, YouTube, and Performance Max
- Keyword-intent targeting for high-conversion traffic
- Smart Bidding with ML optimisation toward conversions
- Direct attribution via GA4 and conversion import
- Audience layering with remarketing lists and lookalikes
Related
More tools
in Advertising.
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