Google Tag Manager

Tag and tracking management without code changes.

Category Analytics
Website Visit Google Tag Manager
Google Tag Manager interface

How we use it

Google Tag Manager sits between every tracking script and the websites we manage. It lets us deploy or update tags (GA4 events, Meta Pixel, conversion tracking, consent banners) through a dashboard instead of editing code. The version control and preview mode make it safe to test changes before publishing, which matters when tags affect paid campaign measurement.

Key features.

  • Deploy tracking scripts without touching site code
  • Version control for all tag configurations
  • Preview and debug mode to test before publishing
  • Works with GA4, Meta Pixel, LinkedIn Insight, and more
  • Consent mode integration for GDPR compliance

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