Google Analytics
Website analytics and conversion tracking.
How we use it
Google Analytics 4 is our standard analytics setup for all client websites. We use it to track traffic sources, user behaviour, and conversion events, and configure it through Google Tag Manager so we can add or adjust tracking without touching the site's code. Paired with Looker Studio, it powers the monthly reporting dashboards we deliver to clients.
Key features.
- Real-time traffic and user behaviour tracking
- Conversion and goal event configuration
- Audience segmentation and demographic insights
- Integration with Google Ads for attribution
- Free for most site sizes with generous data limits
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