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MOMO D'ECLAT. A cleaning brand, built whole.

A cleaning company in Mauritius, built from the first sketch: the brand, a mascot, a website in English and French, Google Maps, performance marketing and an Airbnb management portal.

ServicesBrandingDesignWebsiteSEOMarketing
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  • Result100%uptime, and found on Google, ChatGPT, Claude and Perplexity
  • ClientMOMO D'ECLAT
  • SectorHospitality
Branding for a hospitality brand

Who they are

MOMO D'ECLAT cleans homes, villas, holiday rentals and offices across Mauritius from its office in Moka, with trained staff, professional equipment and a price shown before you book.

We built MOMO D’ECLAT’s brand from the first sketch, including a mascot called Momo, then its website in English and French, its Google Maps listing and its company profile, and we run its performance marketing. We started the website on 18 September 2026 and have shipped 371 changes since.

The problem

A new cleaning company had to look trustworthy from its first day, show its prices before anyone booked, and be found by people searching across Mauritius.

The goal

One brand from the logo to the website, the Google listing and the company profile, with every step to a booking measured and the site improved from what it shows.

Objectives

A logo and a mascot people remember
A website in English and French that shows the price before booking
Pages and a Google Maps listing that bring in searches across Mauritius
Every step to a booking measured, and the site improved from it
A portal to run Airbnb properties, their calendars and their cleans

How we did it

  1. The brand and Momo

    We sketched the routes, drew three directions, and built the chosen logo and the mascot.

  2. The website and quote builder

    We built the site in English and French, with a quote builder that sends the price to WhatsApp.

  3. Search and Google Maps

    We wrote the service, town and industry pages and the articles, and set up the Maps listing.

  4. Measure, improve, manage

    We measure every step to a booking, change the site from it, and built the Airbnb portal.

The work

Branding

The logo and mascot, from the first sketch.

We started with pencil sketches of possible mascots: abstract shapes such as a bubble or a water drop, cleaning tools, animals, hands and gloves, and people.

Three directions came out of them. The first pairs a bold typeface with a bubble character. The second makes a glove the icon. The third pairs a softer typeface with a detailed yellow duck.

MOMO D'ECLAT chose the first. We drew the final logo in the brand's blues with a yellow accent, then built Momo, a soapy cloud with rubber arms who always holds a cleaning tool, with a turnaround, his tools and his expressions so he is drawn the same way every time.

The first sketches: abstract shapes, cleaning tools, animals, hands and people, each a possible mascot.
Direction one: a bold typeface with a bubble character. MOMO D'ECLAT chose this one.
Direction two: the mascot is the icon, a glove raising two fingers.
Direction three: a softer typeface with a detailed yellow duck.
The three directions side by side, on white and on black.
The final logo in six colourways, flat and with depth.
Momo's character sheet: front, three-quarter, side and back, his tools and three expressions.
Momo from sketch to final artwork.

Website

The price, before anyone books.

A website in English and French, built around a quote builder.

A visitor picks one of eight options, from regular and deep cleaning to Airbnb turnovers, offices and house helpers, then sets the bedrooms and bathrooms and adds sofa, curtain, window or rug cleaning if they need it. For regular, deep and Airbnb cleans the price updates as they go; the rest are quoted on WhatsApp.

Book now sends the quote to MOMO D'ECLAT on WhatsApp. See What You Get opens the quotation first: the clean, what it includes and the price.

The home page: trained cleaners, professional equipment and a price shown before booking.
Every service on the home page, then the newest articles.
The booking section: the common questions on the left, the quote builder on the right.
See What You Get opens the quotation: the clean, what it covers, the promotion and the price.
The closing call to book, and a footer with every service, page and contact.

Multilingual website

English and French, built in Astro.

We built the site in Astro, with English at momodeclat.com and French at momodeclat.com/fr.

French pages have French addresses. The Black River page is /areas/black-river in English and /fr/zones/riviere-noire in French, so each reads naturally to its readers and to search engines. The language switch opens the same page in the other language.

Every page tells Google where its other version is, in both directions, and the sitemap lists the same pairs. Because the two addresses differ, pages are paired on a shared key rather than by address.

All the interface text sits in one file, written for both languages. A missing French line stops the build, so the French site never goes out with a gap. The content matches too: 11 services, 6 industries, 5 towns and 16 articles in each language.

Rivière Noire in French, at /fr/zones/riviere-noire. In English it is Black River, at /areas/black-river.
The booking section in French: the questions, the quote builder and the reviews.

SEO

Pages for the searches people make.

Every service, town and industry has its own page, in English and in French.

There are eleven service pages, six industry pages and five town pages, for Black River, Grand Baie, Moka, Pereybère and Tamarin, each written long enough to rank. Sixteen articles in each language answer questions such as what an Airbnb turnover should cover.

Search engines and AI assistants read the business under one name, MOMODECLAT, and a file written for AI tools tells them what it does and where.

We check every page's title, description and share preview in the Carril portal.

The Grand Baie page: home, villa and holiday rental cleaning in the town, with the price shown before booking.
An article for Airbnb hosts: the turnover checklist.
The articles page, newest first.
In the Carril portal, every page's title, description and their lengths, the share preview and whether Google may show it.

Google Maps

Set up and kept up to date.

We set up MOMODECLAT CLEANING SERVICES on Google Maps as a house cleaning service.

The listing carries the Moka office, the opening hours, the phone number, the website and a description from the owner.

The listing on Google Maps, with the office, opening hours, phone and website.

Performance marketing

Every lead followed, every step measured.

Every quote goes to MOMO D'ECLAT on WhatsApp and into its Carril portal, where the team follows each lead to a booking.

In the portal each website lead is marked called, no answer, booked or not interested, with a note, so no enquiry is lost between WhatsApp and the team.

The site counts each step without cookies, from opening the quote builder to sending the quote, every WhatsApp, phone and Maps tap, and where each visit came from. Google Analytics runs when a visitor allows it, and the server records each time ChatGPT, Claude or Perplexity reads a page. All of it reports into the portal.

Traffic, conversions, leads and the changes that follow are managed there with Carril AI and Carrilo. Questions hosts send on WhatsApp became answers on the Airbnb page, service, town and industry pages were made longer for search, and on phones the quote builder got larger tap areas.

Management

Airbnb management in one place.

We built an Airbnb management area for MOMO D'ECLAT in its portal.

Each property sits with its owner, its town, its status and its next check-in and check-out. The booking calendars are read every day, and the same area holds the calendar and the cleans for every stay.

The Airbnb properties in the portal, shown with sample data.

Assets

The brand on everything it uses.

Banners and business cards, all with the logo, the brand's blues and Momo.

Every piece uses the same parts, so MOMO D'ECLAT looks the same wherever someone meets it.

Banners, with and without the logo.
The front of the business card.

Company profile

A company profile in two languages.

Who MOMO D'ECLAT is, what it promises and its eight services, in English and French, online and as a PDF.

The covers of the profile, in English and in French.

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What changed

100%

uptime, and found on Google, ChatGPT, Claude and Perplexity

A cleaning company with its brand, website, Google listing and company profile in place, and every lead followed in its Carril portal.

“We started MOMO D'ECLAT with a name and nothing else. Carril gave us a logo and Momo, then a website in English and French where customers see their price before they book. Every quote comes to our WhatsApp and into our Carril portal, where we follow each lead to a booking, and Carril AI and Carrilo help us see what to improve next.”

Stassey FolletManaging Director, MOMO D'ECLAT

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