The short answer
Brand guidelines are a document that sets out how to use a brand. They cover the logo and how to place it, colour values, fonts and sizes, imagery, and the tone of voice, often with examples of what to do and what to avoid. They let anyone apply the brand correctly without asking.
Why it matters
Brands drift when many people make materials. Guidelines keep a team, a freelancer and a printer in line. They also make it faster to brief a new designer or agency.
How we handle it
Our brand guidelines service writes your logo, colour, type and voice rules in one guide, with usage rules and templates. Launch includes a short PDF with logo use, colour values, type scale and spacing.
A common mistake
Writing a guide that nobody can find. Keep it short and put it where the team already looks.
