Pizzeria and Dunes. Restaurant branding.
A full brand system for a new pizza restaurant, with +78% increase in walk-in customers in the first month.
- Result+78%increase in walk-in customers in the first month
- ClientPizzeria and Dunes
- SectorHospitality
Who they are
Pizzeria & Dunes is a casual restaurant in Greece serving handmade pizza, with a focus on flavor and quality ingredients.
We worked with Pizzeria & Dunes from the start. We built the full brand system, its look, tone and guidelines, and applied it to menus, packaging, signs and digital assets before opening day.
The problem
The identity had to communicate the concept immediately and work on menus, packaging, signs and digital assets.
The goal
A complete brand system, with a consistent look and tone, that makes the restaurant easy to remember and recognise.
Objectives
| A visual language that reflects the dining concept |
| The same look on physical and digital pieces |
| A system that works at launch and as the restaurant grows |
How we did it
Turn the concept into a brand direction
We built the identity around the restaurant’s concept, so it feels inviting and is easy to recognise.
A full brand system
We developed the visual language, the tone and the guidelines that keep every asset consistent.
Applied to every launch piece
We applied the identity to menus, packaging, signs and digital assets, so the restaurant explained itself clearly from opening day.
The work
What changed
+78%increase in walk-in customers in the first month
A memorable brand that helped Pizzeria & Dunes bring in customers from its first month.
