Project Overview
Cherelux Jewels
Fashion
Cherelux Jewel aimed to create a brand that embodies elegance, luxury, and modernity. The brand sought to stand out in the competitive luxury jewelry market by leveraging a French-inspired name and a cohesive brand identity. The project involved a thorough understanding of the luxury jewelry market, the target audience’s preferences, and the competitive landscape. We aimed to create a brand that not only stands out visually but also resonates emotionally with potential customers.
![Fashion](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/66517f9153765963d9dbb3f4_drawstring_bag.webp)
Cherelux Jewel, founded by Alya Ali, is a beacon of elegance and luxury in Dubai’s jewelry market. Seeking to establish a brand that mirrors the opulence and sophistication of its products, Cherelux partnered with Carril Agency for a comprehensive branding and marketing overhaul.
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/66517fd06bd9cb86923e6b02_Frame%201410126284.png)
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/66517fd1c78e09b11b72f672_cherelux%20Cards%20Mockup.png)
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The concept behind Cherelux Jewel was to blend modern design techniques with a timeless sense of luxury. Inspired by French aesthetics, the brand needed a name and visual identity that would instantly convey elegance and exclusivity. Our goal was to craft a brand that speaks to the discerning tastes of high-end jewelry buyers and creates a lasting impression.
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/6651897aea6024eb2348aee6_palatte.png)
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/665189be1ae548613a7e1d52_brand%20guideline.png)
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/665189e79710a26a06a085a0_Frame%201410126288.png)
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/6651810d9de9adcebc399f2f_8.png)
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![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/665183e6dc4b2f494a8105d7_social%20insta.png)
![](https://cdn.prod.website-files.com/6220ca2e712388843b437d54/66517fd1bdf89f7b74e662b0_Open%20Two%20Fold%20Brochure%20Mockup.png)
"Carril Agency’s creativity and attention to detail were unparalleled. They grasped our vision and translated it into a brand that speaks to our target audience. The name, tagline, and overall branding truly resonate with our values. Carril has been instrumental in shaping our brand's identity."