Alma Consultancy. Brand identity.
A brand system for a Kuwait consulting firm, with +55% improvement in client perception and proposal conversion.
- Result+55%improvement in client perception and proposal conversion
- ClientAlma Consultancy
- SectorConsultancy
Who they are
Alma Consultancy is a consulting firm in Kuwait. It advises businesses on strategy, structure and growth.
We worked with Alma Consultancy on its brand identity and a design system for documents, presentations and digital channels. The aim was a firm that looks as clear and organised as the advice it gives.
The problem
Alma needed one identity that holds up across documents, presentations and digital channels, so clients see the same firm every time and more proposals turn into work.
The goal
Build a brand system that reads as clear and professional, and that the team can use every day.
Objectives
| A visual identity that reads as professional |
| A design system for documents and presentations the team can reuse |
| The same look across digital channels and client communications |
How we did it
Agree what the brand should say
We set three attributes, clarity, trust and professionalism, and defined how each shows up in the brand’s look and tone.
Design a system for everyday use
We built a design system for decks, documents and digital channels that the team can apply on its own.
Apply it to every client document
We applied the system to the materials clients and stakeholders see, so every proposal and presentation looks like it came from the same firm.
The work
What changed
+55%improvement in client perception and proposal conversion
Alma now sends proposals and presentations that look consistent and professional.
“The setup and hosting services provided seamless integration and ensured that my website was up and running in no time. Carril has truly elevated our online presence and has been a game-changer for my business.”
ShawnCo-founder, Alma
