5 min read
May 26, 2024

How Real Estate Agents / Companies Can Secure Leads via Social Media

Effective strategies for real estate companies to harness the power of social media for lead generation. Learn how to engage potential clients, boost visibility, and drive sales in the digital age.
How Real Estate Agents / Companies Can Secure Leads via Social Media

These days, billions of users all over the world in the busy, competitive modern-day, like Facebook, Instagram, LinkedIn, and Twitter, they have provided an outstanding opportunity for speaking to your audience, generating leads, and engaging potential buyers.

Here is how real estate companies or agents can get maximum social media capture on leads to help them grow their businesses:

Optimize your Profiles for maximum visibility

First impression matters. Ensure your social media profiles are professional, consistently branded across all platforms, filling in all the required information. You should place contact information from your website and a bio about you that will tell more about you to readers than another realtor. Your cover and profile photos should also be good and show your brand or featured properties, since they can make a very strong impact.

Leverage High-Quality Visual Content

Real estate is very visual by nature. Use high-resolution images, 360-degree videos, or virtual tours for your properties. This grabs attention and makes potential buyers be able to see themselves in the places. Pinterest and Instagram lend themselves well to any good-looking images that want to be shared; Facebook and YouTube make it pretty easy to use long video content, such as virtual open houses.

Engage Your Audience

Social media is a two-way platform. Your online appearance will only benefit your business if you engage with your audience. You must be able to engage in communication with your followers, answer comments and messages, and post updates in order to start building a relationship and trust.

You can even share Q&A sessions, publish client testimonials, or provide tips from experts on how to buy and sell homes. These quite effectively "humanize" your brand; thus, it becomes more visible due to increased content engagement.

Targeted Advertising

Indeed, social media targeting options for adverts are in a wide universe. Amongst the most outstandingly influential targeting options, it includes demographics, interests, behaviors, and geographical locations aimed at ensuring your leads are reached.

It would also mean that even companies involved in the real estate business will be able to develop an advertisement that targets only those in your area who are really up to selling or buying a home. Facebook and Instagram advertisements is the most effective in presenting the property for our client at Carril Agency, inviting people to open houses, or explaining the services offered by a realtor.

One thing we have noticed in our years of helping brokers or agents get leads is that Targeted Advertising works best for ready properties, while for off-plan property you need to be careful not to lose your leads to the developer. Also, note that investors have a bad notion of Real estate brokers which is why optimizing your profile is important.

Share Consistently and Strategically

Sharing content consistently will keep you on your audience's radar and, therefore, make sure that your brand stays top of mind. Develop a content calendar that includes property highlights, success stories, market trends, homeowner tips, and much more.

Use the knowledge from the content in your social media analytics that work for you and make necessary adjustments to your strategy.

Unleash the Power of Hashtags and SEO

Make use of relevant hashtags and keywords, which can enable your posts to show up in searches, reaching prospective leads who might be interested in purchasing real estate. Take the popular hashtags on real estate and infuse them with local keywords that will attract buyers and sellers in those localities.

Collaborate with Influencers in the Industry

Collaborate with the greatest influential voices in your niche or industry. Imagine the kind of partners that would bring excellent value to your customer base, e.g., home staging tips from an interior designer or financing advice from a mortgage broker.

This means that you are going to grow your audience, and at the same time, you are going to provide your followers with useful information that will make your social media profiles authorities for returning and bringing others.

These strategies added to your social media marketing plan go a long way in solidifying your efforts to generate even more leads and developing your real estate company as one of the pioneers within this online space.

Remember, the key to success on social media is providing value. You will be able to translate these social media followers into real-world clients by posting engaging and informative content that would relate to them.

You'll find more on how to use digital strategies in your real estate business here at Carril Agency. We specialize in delivering tailored digital marketing solutions to drive results and growth for the industry.

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