5 min read
May 26, 2024

Once I start SEO, how long will it take to get rankings?

Starting to improve search engine optimization of the website is the first step toward having better online visibility and capturing as much organic traffic as possible.
Once I start SEO, how long will it take to get rankings?

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Starting to improve search engine optimization of the website is basically the first step toward having a better online visibility and capturing as many organic traffics as possible. However, SEO is not just a quick fix but a long-term investment. The time it takes to see tangible rankings improvement can vary significantly based on several factors.

In general, you will usually start seeing some of the fruits of your efforts in as little as 3 to 6 months, but these can take as long as 6 months to a year or more for very competitive keywords or industries.

Factors Influencing SEO Timelines

  • Website Age and Authority: Older websites with established authority typically see results faster than brand-new sites.
  • Existing Website Optimization: If your website is already somewhat optimized for search engines, you will be able to start seeing improvements in rankings a little bit faster. A poorly optimized site will take an even longer time to rebuild and improve altogether.
  • Quality and Quantity: Up-to-date changes in the high quality of content and relevancy are accelerating the ranking improvement process. Valueless content with relevance issues for the audience
  • Compete: Industries and keywords with high competition simply mean more time and effort to be invested in ranking. If your competition is also doing SEO actively, staying ahead will require continual optimization.
  • Backlink Profile: A robust network in the creation of high-quality backlinks is very critical in successful SEO. In fact, it takes time to start over and fix a poor backlink profile.
  • Technical SEO Issues: It is able to marginally affect the speed with which you'd be able to realize results if issues like technical SEO aren't fixed.
  • SEO Strategy and its Execution: Your SEO strategy should be wholesome; the execution of the strategy should be quite perfect. These are possible only through consistent effort and best practices.

Realistic Expectations and Milestones

  • First 1-3 Months: Research, conducting audits of the website, creating and optimizing content, technical SEO, fixing all the issues. You may not be seeing huge jumps in ranking at this point, but these are absolutely critical things that are being laid down.
  • Months 3-6: Start link building. Content development with on-page keyword elements optimization efforts should continue. Rankings will start improving for moderately competitive keywords.
  • 6-12 Months: With consistent effort, more substantial ranking improvements should start to manifest even in relatively competitive keywords. The content and backlinks strategies should carry on, although some form of refocusing might be implemented in respect to the performance data obtained.
  • Over 12 Months: That will include search engine optimization as an ongoing process. Besides, there is the maintenance and raising of those ranks with desired rankings, especially with changes from search algorithms and competitor strategies.


SEO is a marathon, not a sprint. It's really hard to predict, but by following basic common sense in the best practices of SEO and sticking to your strategy, it is going to bring improvements with time. Partnering with a professional such as Carril Agency may bring the competence and advice required to lead you through the complexities of SEO to make your website visible and stay in ranking for the long haul.

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