How Carril Agency helped a new restaurant shape a brand that feels distinctive and inviting.
Pizzeria & Dunes is a casual pizza restaurant offering handcrafted pizzas in Greece with a focus on flavor, quality ingredients, and a distinctive dining concept.
Pizzeria & Dunes needed a distinctive, inviting brand that captures their concept and helps a new restaurant attract customers from the start.
The Challenge
Create a cohesive identity for a new restaurant—clear enough to communicate the concept instantly, and flexible enough to work across menus, packaging, signage, and digital assets.
The Goal
Develop a complete branding system with a consistent visual language and tone that makes the restaurant memorable and easy to recognize.
Objectives
- Define a distinctive visual language that reflects the dining concept
- Ensure consistency across physical and digital touchpoints
- Deliver a system that supports launch and ongoing growth
Clarify concept and translate it into a brand direction
We aligned the identity around the restaurant’s concept so the brand feels inviting and immediately recognizable to the target audience.
Build a cohesive branding system
We developed the full system—visual language, tone, and guidelines—so the brand remains consistent across every asset.
Apply consistently across launch touchpoints
We ensured the identity works across menus, packaging, signage, and digital assets—helping the restaurant communicate its offering clearly at launch.
Result
+78% increase in walk-in customers within the first month
A cohesive, memorable brand that helped Pizzeria & Dunes attract customers and build early momentum.
“Working with Carril Agency was a fantastic experience for Pizzeria and Dunes. Their expertise in branding helped us create a unique identity that truly reflects our culinary vision. The visual elements they developed are not only visually appealing but also effectively communicate our brand’s essence. We are extremely satisfied with the results and the professional collaboration.”
Other projects
to explore
Novikov Abu Dhabi
How we helped Novikov launch in Abu Dhabi—then scaled bookings with SEO, Google Maps, and ads.
TheToolBus
How we helped build a scalable digital tools platform with long-term visibility in mind.
Synap3
How we helped a web3 consultancy define a distinctive brand identity that stands out in a fast-evolving, competitive space.